"One of the greatest titles we can have is old friend."

~Grant Fairley

Making Money with Genius Titles

 

True story!  I heard this from Vic Johnson, a genius at Internet marketing.  I recently heard him speak and then I read his great book with an intriguing title: How I Created a Six-Figure Income Giving Away a Dead Guy's Book. 

 

In the early 1900's, there was a Russian immigrant.  He had a unique way of selling books.  His sales plan consisted of putting the titles of the books on an order form.  He didn't even include a description of the book, the authors or number of pages.  He just put the title.  Next to the title, he put a line for the quantity.  Next to that, he put the price.

 

At the end of each year, he evaluated the sales of the 100's of books on his order form.  Any book that did not sell at least 10,000 copies, he simply changed the title.  Same book.  New title.  His strategy worked, too! 

 

More recently, Sterling Press published Eye Spy, a book on optical illusions.  it fizzled.  It was re-titled Eye Teasers.  Unfortunately, sales were still mediocre.  Then, the exact same book was re-titled The Great Book of Optical Illusions; it sold over 200,000 copies. 

 

Once, there was The Squash Book.  It sold 1,500 copies.  When it was re-titled The Zucchini Cookbook, it sold over 300,000 copies.

 

Imagine your genius book, product or service ... attracting 1,500 customers.   Then, imagine it attracting 300,000 customers, just because of an attractive genius title.

 

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TRY THIS

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Make a list of all the genius products or services you offer.  A genius product or service is something of real value that you offer that benefits others.  Everybody offers at least one genius product or service!  Don't cheat yourself. Make your list.  You'll need it next week!

 

Here are two of mine:

• Products:

  • Book - Dream-Making to Billions

  • Chapter in E-Book - Branding Your Niche

Next week, with your list in hand, I'll show you how to craft your benefit-driven title!

Thanks!

Phil and Megan

 

P.S. Email us your comments at GeniusContagion@FunUnlimitedInc.com.