"It really kind of looks like now that John Kerry is on his way to the presidential nomination.  The only thing that can sink John Kerry now is an Al Gore endorsement."

     ~Jay Leno

 

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Why Endorsements Work?

One of the top ways to discover and express your genius happens when you “endorse” others and let them endorse you.  Let me (Phil) explain.  When you endorse another, you give your support and backing.  You add energy. You enhance credibility.  You help build trust and safety.

Most people make the mistake of thinking they have to find their genius all by themselves. That’s highly inefficient.  Plus, you’re not alone.  Lots of people want you to be successful! We want to see you thriving in your creative genius!

When you endorse others, you see their genius, their unique abilities. There's something very powerful about being seen and seeing others' geniuses! When you endorse one another, magic happens!

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10 Top Strategies for Endorsing

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1. Offer to endorse people. I was surprised to find out that great people love to endorse great people. Click on the link below as I (Phil) tell a story about how I got a huge surprise endorsement for my first book - Dream-Making to Billions: http://www.audioacrobat.com/play/WD0lv46x

2. Include your name, title, and website (minimum) with your endorsement.  Whenever possible, provide your tagline, photo, and product photo, too. Examples: http://CompletionGenius.com

3. Give and ask for audio testimonials.  I recommend AudioAcrobat (click on link below for a free trial). Just give out your testimonial line for people to call in.  Here's an example from Megan: http://www.audioacrobat.com/play/Wssvdb44

4. Post on blogs, discussion boards and forums.  Try something unique. Share posting with a group.  For example, in one situation, 10 different people take turns posting on their assigned day.  Mine are the days ending in “0” … the 10^th, 20^th and 30^th of the month.  Example: http://guidetohomebasedbusiness.com/blog

5. Use refer-a-friend systems. Vic Johnson says that one of the top strategies for growing AsAManThinketh.com into a 6-figure income generating site was when he started giving away another E-Book when a person referred someone to his site.  Example: http://refer.referafriend.com/taf/102183/2450/form

6. Appreciate often.  Email appreciations and grant them permission to quote you in their branding campaign.

7. Request that clients complete online surveys after events and services you provide.  Click on the link below to check out how I worded my survey to use comments in my marketing.  Example: http://www.4grants.net/nichesurvey.htm

8. Ask “credible people” to tell you what your niche is.  Ask them to tell you what they see as your genius! When I do this, I'm amazed at the great feedback I get.  Remember: great people love to endorse great people.  And, you're great!  Example: http://www.fununlimitedinc.com/clients.htm

9. Add endorsements to your website and email messages within 48 hours.  As soon as possible, transfer endorsements you receive directly to places where you brand your name, products and services.  Don’t wait.  Example: http://BrandYourNiche.com

10. Ask for (or give) an endorsement NOW.  Don’t wait for the right moment.  Ask for the written or oral comment now before you move on.  Ask for or give your “permission” to use the quote in marketing.

Endorse away!  Watch your genius light shine!

Thank you for supporting our newsletter.

Phil and Megan

P.S. Can I (Phil) send you a free gift?